Education

Dymedex believes that market development is a unique discipline within the total marketing function, especially for medical technologies. We have developed many new methods to help companies more effectively plan for and capture the revenue growth potential of a medical technology.

We offer several courses as custom in-house programs or as general public education in partnership with Life Science Alley, such as:

  • Predictors of Market Success: One or two hour overview of new market development concepts, for all medical industry audiences
  • Strategic Market Growth: Four or eight hour program designed to assist leaders in gaining a stronger understanding of the role and implications of market development dynamics.
  • The Science of Market Development: Multi-day in-depth course on concepts, methods, and tools for medical marketing managers
  • Execution of Market Development: In-house only, enterprise-wide training and standardization of market analysis, measurement, strategy development and execution