Dymedex Consulting

Our Firm

Our expertise lies in...

Understanding dynamics of patient populations and converting these dynamics into an accurate assessment of realizable annual revenue potential
Leveraging the patient indication segments and physician adoption behaviors, and applying these to strategic market segmentation and prioritization
Codifying the success factors required to drive medical technology from concept to standard of care
Reducing to practice the drivers of behavior change in the context of medical technology
The integration of these dynamics into critical performance metrics, management tools and adoption forecasts

Over 45 years of combined real world experience in business leadership, marketing, market development, domestic and international growth:

Led $120 million global medical business (full P & L responsibility)
Established an international market development organization focused on Asia-Pacific, Europe and Emerging Markets for leading medical technology company
Established and managed two international joint ventures
Founded or co-founded five technology start-up companies
Over 20 years of medical product marketing and marketing management
Managed domestic and international teams in marketing and business development
Launched a variety of medical products and technologies globally
Orchestrated a doubling of the patient-indicated market size for a $4 billion medical technology
Developed a ground-breaking set of mathematical tools that have been proven to predict non-linear inflection points in the growth forecasts of medical technology
Led first successful company-wide change initiative over 18 months involving 5 divisions and 50 geographies in a $13 billion medical technology company
Led and managed a $35 million medical device TV advertising campaign

Our partners

Joseph Galatowitsch, President & Managing Partner

Joe has over 27 years of experience in medical business management, marketing and market development. Joe co-founded Dymedex Consulting and has quickly established Dymedex as the leader in med-tech market development consulting. Joe has personally led or orchestrated over 100 unique medical technology adoption assessments in over 20 different countries. He pioneered and codified the discipline of market development and institutionalized his concepts and methods across all business units at Medtronic. Based on his ground-breaking work, Joe has identified and statistically validated the factors that predict and drive commercial success of medical technologies. Joe also held a number of strategic, marketing, and global leadership roles at 3M, including P&L management within 3M's medical supplies businesses. Joe holds two patents and is the recipient of numerous awards in marketing and market development. He holds a BS in Biomedical Engineering from Marquette University and an MBA from St. Thomas University.

Ross Meisner, Managing Partner

Ross has 20 years of experience building high technology companies. He co-founded Dymedex Consulting and has established its reputation as the thought leader for understanding medical market dynamics. He has co-founded and held leadership positions at four other start-ups and two international joint ventures. His experience spans medical technology, management consulting, internet financial services, and the semiconductor industry. For Medtronic's Cardiac Rhythm Management business, Ross built new market development capabilities across the U.S. and international organizations that delivered higher levels of global revenue growth. He taught, implemented, and led dozens of geographic market assessments to reveal untapped growth opportunities without adding resources. In A.T. Kearney's high-technology consulting practice Ross led analyses of client acquisition, divestment, and investment strategies. Ross holds a BS in Electrical Engineering, and an MBA from the MIT Sloan School of Management.